Design For Specialty Food
Description
Packaging And Marketing For Point Reyes Farmstead Cheese
Point Reyes Farmstead Cheese is one of the leading Sonoma County cheesemakers. Their high-touch, all-natural approach to making cheese extends to the genuine voice and visuals used to promote their products.
Role
Expanded new branding into multiple SKU product line. Developed color palette for product line extension. Designed packaging for master cases and press checked all printing. Created animated banner ads for social media marketing. Designed collateral for gift packs, brochures, as well as promotions for cooking classes and special events.